It was back in 2023 when Sneha was planning to pursue a master’s degree abroad. Around the same time, an internship with a clothing brand led to the idea of starting something of her own.

The idea for Lilo stayed in the background for months. There was a lot of thinking, researching, changing things, starting over, and convincing herself that she wasn’t quite ready yet. Like most ideas, it was easier to keep planning than to actually begin.

What followed were a few busy weeks filled with sourcing, samples, branding, photoshoots, packaging, and everything else that comes with launching a business for the first time.

Lilo officially launched in June 2024.

Since then, it has been a mix of slow days, small wins, lessons, mistakes, and moments that made it all worth it.

Lilo is still growing, still evolving, and still being built one step at a time.

Thank you for being here and for supporting a small business :)